Whether a business is selling a product or a solution, the primary objective is always to generate quality leads which can be converted
Marketing Blog, Jan 2022
Close The Loop With Triangulation Calls For B2B Lead Generation
Lead Generation
Whether a business is selling a product or a solution, the primary objective is always to generate quality leads which can be converted into sales or at least, genuine business inquiries. While digital marketing channels and E-commerce platforms have made it easier to sell an end consumer facing product (with, generally, smaller average product price), B2B lead generation requires a lot more heavy-lifting (read, strategic planning) which makes it inevitable to deploy multiple B2B lead generation techniques which are closely knitted with each other.
How we created a seamless experience for the hybrid edition of Middle East Banking AI & Analytics Summit was a one-of its kind experience. As a hybrid event partner for one of the most crucial summits of the year, we took care of the minute details in the planning stage itself. We were aware that creation of experiences was not enough, and real value creation lies in the seamless transition of offline & virtual elements of the event.
Digital Marketing Services For STT Global Data Centre
Digital Marketing Case Study
Kestone was entrusted to manage STT GDC India’s digital marketing activities including SEM, social media management (LinkedIn, Facebook, Twitter and YouTube), SEO, content marketing, website design and development.
Supported by Gmail and Mail.ru, AMP technology is here to revolutionize bulk email marketing by adding dynamic content to previously static flat email pages. Using AMP, websites now load 4x faster, and brands can leverage this opportunity as they integrate AMP into email campaigns and overall marketing strategy to give customers a more satisfying experience.
Union Budget 2022: Will There Be A Booster Dose For India Inc in it?
PR Coverage
Piyush Gupta, President, Kestone says that bringing down direct taxes, making the regulatory environment simpler and more rationalised, enabling ease of doing business in foreign countries, changing the current moribund corporate lending sentiment, increasing digital infrastructure investments and finally adding more teeth and muscle to the “Digital India” initiative will really help the overall economy.
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