In a national outreach campaign for franchise expansion 2022, Career Launcher rolled out the Mumbai and Pune campaign last week.
Mumbai, known as the business capital of India, is also the second largest catchment for coaching after the NCR region. Given the expanse of the city, CL looks at about 50 locations in the next two years for various products including CAT, CLAT, BANK, GATE, IPM, BBA etc.
The campaign has been rolled out across multiple media such as newspaper, radio and digital space including The Economic Times, The Times of India, Maharashtra Times and Mumbai Mirror and the radio campaigns will be aired on the two leading national FM Radio stations such as RED FM and RADIO MIRCHI. The digital campaigns will run on Google, Facebook, and Instagram platforms.
This is the phase one of franchise invitation campaign and the phase two and phase three will roll out in January and February 2022. The next phases cover UP and MP followed by Andhra Pradesh, Telangana, and Bangalore in phase three.
About CL Partner opportunity:
Career Launcher has the widest and most exhaustive range of programs in her portfolio for students in the age group of 13 to 27 including NTSE, JEE, NEET, Law, IPM, CUCET, MBA, GRE, GMAT, GATE, Banking, SSC etc. Any EdTech entrepreneur aspirant or a local coaching set-up can become a CL branded play with an investment of INR 10-20Lakhs including the license fee, infrastructure, and marketing expenses to get started.
Team Corporate Communication
CL Educate Ltd.